A lot of people think a newsletter is a way to deliver your content as it is published on your site. That is really an RSS (real simple syndication) subscription. Other’s think a newsletter is a way to sell, and every communication sent is selling, selling, selling.
While the subject may vary greatly there are a few characteristics that all great newsletters contain.
A Great Newsletter
- shares quality information and education
- is for the good of the reader
- promotes interaction in the community
1. A Great Newsletter Shares Quality Information and Education
Why would I want to sign up for your emails if I can get all the information directly from the website? A Great Newsletter with offer quality content and/or opportunities that are not available on the website.
2. A Great Newsletter is for the Good of the Reader
As a reader, I am looking out for me. I want to know that whatever content coming into my inbox is going to benefit me in some way. A Great Newsletter keeps the needs/desires of their readers always first. They are committed to not spamming and not wasting the readers time, and to providing things they know would be of interest to and benefit to the reader.
3. A Great Newsletter Promotes Interaction in the Community
People love to feel connected. They love to feel like they are a part of something bigger than themselves, something important. When a newsletter promotes engagementand interaction in the community (online or real life) it will resonate with the readers and ultimately result in better results for your business. Pat Flynn is one the best examples I know of building community by promoting interaction with the community through his newsletter list. Not only is he good at what he does, he truly cares about his readers, and welcomes their interaction in his community and it has served him well.
Here are some other great resources about creating great newsletters:
Pat Flynn, Smart Passive Income
- The Beginner’s Guide to Starting a Newsletter and Email List
- Tips for What to Include in Your Newsletter
- Email Marketing Checklist
Hall Marketing
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Alice Pauquette says
Katie, this is excellent information! Thank you!
You are very welcome!