What Makes Content Profitable? We all know that content is King. But, do we know the difference between the types of content and exactly what makes content that is profitable? There are all types of content available for you to choose from. You can choose to write articles, create case studies, publish round up posts, make videos, host webinars, compile reports, write eBooks and more. And, actually, it is a good idea to do some of all of the above.

But, how does one know which kinds of content are most profitable? First, we need to understand the characteristics of profitable content.

* Content must be targeted
* Content must be consistent
* Content must be engaging
* Content must be relevant
* Content must be useful
* Content must have a call to action

By keeping these six important points in mind for any type of content that you create, you’ll make more content that is profitable. Let’s look at each point in a bit more detail.

1. Targeted Content

You must know your audience and for whom you are writing. If you understand your audience and can write content that is targeted just for them, your content will be more profitable. Create an audience persona to help you target messages better. The book Talking to Humans can give you some great practical suggestions for understanding your customers.

2. Consistent Content

Send your readers content regularly in order to be profitable. Whether it’s email marketing content, blog content, video or something else, it’s important to produce new content on a regular basis. You want your audience to expect you, to be waiting and anticipating the next awesome thing you will produce for them. Blogging Concentrated is a company that does a great job at this. If you’re not a member of BC Prime, it would be worth it to join, just to learn how they do it, not to mention all you learn from the great content itself!

3. Engaging Content

For content to be profitable, it’s imperative that it also be attractive, engaging content that speaks to your personality and makes the reader feel good. The reader should come away feeling as if they know you even better and feel like you know them. People like buying from those whom they know, like and trust. Be that person for your audience.

4. Relevant Content

All content that you create needs to be applicable to the reader. This goes back to knowing who your target market is, but also understanding that each piece of content needs to be directed toward a different segment based on where they’re going to be reading it, for example, public on the blog, in a subscriber email, in an ebook, etc.

5. Useful Content

Readers know the difference between “keyword rich” content and content that really communicates something useful to them. Avoid writing too much for search engines and not enough for human beings. Usefulness to the people who read will gain you more page views (and sales) ultimately because they will subscribe, share, buy etc.

6. CTA

Every piece of content that you produce needs to have a clear call to action (CTA). By encouraging the reader to do something interactive, you’ll get a larger return on investment. If you don’t tell the reader what you want them to do, they probably won’t do anything. So tell them: “buy“, “share”, “like”, or whatever other action you want them to take. Every single time.

Probably the most important aspect of content that is profitable is the call to action. You must not forget it, but many marketers do. They feel silly including a CTA in every post, every video, every email message, or they think it will be natural for the customer to do it on their own after getting the content. Don’t think that way. That CTA is what’s going to set profitable content apart from other content. And, you want all of your content to be profitable, right?

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